AGB Nielsen Media Research is a unique TAM provider in that 100% of its resources are dedicated to the provision of independent, reliable and transparent audience measurement systems, based on our proprietary system.

Leading edge technology, excellent client service and global processes are the guiding principles, driving our daily operations in more than 28 countries across 5 continents, supported by one specialised Corporate Support Centre.

TV MR AM started delivering peoplemeter data in January 2006 with 120 households in Yerevan. Since October 1, 2006 the panel was increased up to 240 households nationwide, with 120 households in Yerevan and 120 in 6 major cities with population 45.000+ and 11 cities with population 5 000+ . 

In March 2005, the AGB Group and Nielsen Media Research International announced their joint venture that would offer television ratings under the AGB Nielsen Media Research brand name. The transaction merged all the AGB Group companies with the wholly owned TV ratings service of Nielsen Media Research, excluding the USA. 

It is the mission of the companies within AGB Nielsen Media Research to establish the common currency to be used by TV Broadcasters, Agencies and Advertisers, based upon a reliable, independent and transparent audience measurement system. AGB Nielsen Media Research currently manages more TAM panel households than any other international television audience ratings provider1. 

Both the AGB Group and Nielsen Media Research International have accumulated a wealth of experience and know-how in setting up new systems and managing existing ones, and retains this know how within the unique AGB Nielsen Media Research Corporate Support Centre.